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Cheltenham Literature Festival is one of the great cultural events in the UK, you will need to find accommodation if you want to visit it. The Cheltenham Races isn't the only event that places pressure on finding accommodation in the town - whilst the Literature Festival is not quite as bad, the quality accommodation goes quickly.
Heading for one of the famous venues can get difficult, bookings not just made by visitors hoping to visit the Festival, but also by the many celebrities that take part in proceedings. Ian Hislop, Roger McGough, Grace Dent, Mike Atherton, Ed Balls and Arlene Phillips were al at the 2011 Cheltenham Literature Festival - all doubtlessly holed up in the best accommodation the town had to offer.
Even visitors who can't stay in the town for lack of accommodation will be able to find alternative venues throughout Cheltenham's orbiting Cotswold villages. Very find hotels will be on offer all the year round as the area is never short of people wanting to enjoy luxuriant breaks and holidays, even outside of the many events that make the area so famous.
This year (2012) will see Literature Festival goers able to enjoy the newly refurbished Ellenborough Park Hotel (formerly the De La Bere). Sporting fine food, oak beams and beautiful countryside, this will be a prime venue for all the Festival visitors this year.
The town will soon be sporting a new look as the Brewery development in the High Street is set to grow. At present it is probably Cheltenham's best kept secret, being hidden from the glare of public view. Although it suddenly lost Habitat in 2011 due to economic downturn, the leading lights of the town will bring the development to the fore, providing Literature Festival goers with more choices for relaxing and dining in the town.
Cheltenham needs every new development it can get in order that the town lives up to its image with literature and music festival goers.
Of course, lovers of the Literature Festival will probably expect any new surroundings to mirror the Regency look of the historic town centre, something that is arguably being lost despite the cultural perceptions of the literature fraternity.